If not, it may be time to challenge your full-service advertising agency in Melbourne. While many top marketing companies in Melbourne will present you with your website’s clicks, views, user profiles, page exits, time on page, bounce rates and the like, there’ s a new field of reporting that is allowing SMART firms to react more quickly and, in short, win the digital battle. Sound too good to be true? It’s not. The game has changed and if your Digital Agency hasn’t adapted, it may be time to look around for a new player. The time is now. It’s time to view what is happening right now, not to read about what happened last week. Imagine being able to track your customer’s journey in REAL TIME. Seeing every action, every mouse hover, email open/click, CRM activity, and even offline sales. You see not only the actions but also the events between the actions. This is where you get an all-encompassing picture of the user journey. Where many full service advertising agencies in Melbourne will share level one information with you, the entry level playing field, if you like. Base level information that all competent agencies know that businesses must play on. But what if the game has improved and others are playing on a totally different field? When analysed and integrated among different touch points, customer behaviour will shed greater insight on the complete user journey and facilitate a great ROI for the business. So, start Getting more from your advertising dollars. If you can see the complete picture, you get a deeper understanding of the best options for your digital presence and offline marketing activities. More importantly, this understanding allows you to shape your content to what your customers actually want, standing you in better stead to win on the right field. Keep in mind, consumers are connected with brands through more mediums than ever. You need to stay abreast of what they are saying so your brand can be agile enough to be part of the conversation. Help yourself by playing on the right field. Once there, you can position your team to win the game. For more information, contact one of the top marketing companies in Melbourne, Concept Marketing.
0 Comments
Marketing as a career is always portrayed as a cool and glamorous job and in many aspects of the profession, this can be true. However, there are many different functions within the marketing profession and they are extremely different. Whether you aim to work at a Melbourne marketing company or one of the top marketing companies abroad, the principles are the same. You may be a strategist or an analyst, a creative type or a numbers nerd and you will find a home within the marketing department. There are obvious plus sides to working in marketing, especially if you are working with clients who have significant budget to spend. The offices are flashy, the events will be big and the people will be interesting, some who think they are more interesting than others but you will soon spot these for yourself. There are stand-alone marketing agencies who are a hot bed of talent and this is where you will really learn your craft, but the same can be said for a marketing function within a company that is not an agency. Sometimes, you can learn a lot more in this type of environment as you will inevitably take on more than your own job specification duties and add to your skills. The deadlines can be tough so you have to be as well. A marketer needs to be one step ahead of the trend setters and understand what is coming down the line. This is tough but if you can predict the next best thing, you are in the right business. You will also need to be comfortable with technology in some capacity. Whether you are working in social media and dealing with social selling or engagement and listening tools, there will be an element of data and channel management and analysis. For some people, this is heaven, and for others, it is hell. There is a perception out there that working as a social media specialist is easy, but there is a lot of analytical and statistical work that goes into social media and it can be very time consuming and intense. This is largely the case in all aspects of marketing, if you dip your toe in SEO or PPC, you need to get comfortable with being patient and very diligent. Clients may be paying top dollar for big results and your work in these marketing roles are crucial. There is a great creative and exciting element with marketing that is nearly unique to its discipline. There is a great sense of achievement when you see a project through from start to finish, from brief to broadcast or advert. This is what it is all about, changing the way people see things and making them like it. We all have a story to tell about something that we are good at and the good news is that nowadays, there plenty of places to tell it. How many times have you reached for your phone to google a question and you are presented with reams of text and video of advice? People have realised that there is money to be made from selling their knowledge and for a lot of savvy individuals, they are making a lot of money. Yes, selling knowledge can become quite lucrative but like many other successful business techniques, it can be an art and there a few things you need to consider to make it work. What are you selling? The first thing we think of when we are approached by a salesperson is, “What are you selling?” In an instant, in weigh this person up and the opening pitch becomes crucial. The same can be said about our online presence. We need to create a good first impression, be approachable and trustworthy and be clear on what it is we want to communicate. Who are you trying to sell to? What audience are you trying to share and sell your knowledge to? There is no point being an “expert” in something if you are telling the completely wrong group of people. If you can identify your audience, you can use some digital marketing techniques to virtually approach them, or at least get yourself in front of them to make that pitch. Hone your craft If you are passionate about the type of knowledge you want to share and sell, ask yourself if you are polished enough or if you have as much knowledge as you think you do. If you do, well then great but even the greatest performers or intelligent minds never stopped practicing and learning. Hone your craft and become as good as you can, every day. Stay active If you have created an online presence, stay active. Don’t just post once a month, you need to keep your audience up to date regularly if you want to build trust and loyalty. This will build your following and change procrastinators into purchasers. Concept Marketing are marketing consultants in Melbourne. We specialise in helping companies with their digital marketing strategies and campaigns. Contact us today on 1300 658 583 or check out of website conceptmarketing.com.au to see how we can help your brand stand out. The internet is choc o block with ecommerce sites these days. Some are fantastic, some are terrible and others just don’t even register. There are simple things that can be done however to bring your ecommerce site to the next level and here are some tip on where to start.
Whatever you do today, I guarantee you will come across some type of digital technology advertising some product, somewhere. Technology has evolved and progressed exponentially over the past ten years and there is no evidence of a slowdown, Marketing and advertising agencies in Melbourne and around the globe have to embrace the change or risk getting left behind. From social media revolutions to driverless cars, technology is becoming more and more integral to our lives whether we like it or not. Virtual Reality, Artificial Intelligence and Big Data, terminology that seemed like something from another world ten years ago is now a part of our everyday lives and it is changing the marketing landscape too. The smartphone era has changed everything. Marketers are focusing with more intensity on the best ways to deliver messages to people’s pockets. The mobile generation have everything they need on their smartphone, whether you are a gambling company targeting young males or a banking organisation who has a wider demographic, you need to achieve the same thing when it comes to your digital messaging, and you need to make it mobile. The benefits of technology mean we can also communicate quicker at a greater distance. Virtual conferencing and apps means meetings can be held in different time zones but the deal still gets done. Marketers are benefitting as much as the consumer as technology helps save time meaning more time can be spent on the creative. The cost of marketing is also reduced due to the fact that material or collateral that used to be printed at great cost can now be digitally displayed or presented. There is greater access to video and audio production which means more dynamic and creative pitches and presentations. Customers can also get quicker response times from companies due to social media which means we now receive better and quicker customer service. We can thank technology for all these improvements. Technology is changing the marketing landscape and you need to act now to have this distinct advantage over your competitors. Concept Marketing Melbourne has been working with companies across Australia for years solving their digital marketing conundrums. Contact us today to see how we can help your brand stand out. Check us out on https://conceptmarketing.com.au/ Technology has always been a major factor in advertising, from the first printing presses to mass-produced newspapers and books to radio and television. Today, the internet is advertising’s biggest player, and there are new technologies and platforms introduced all the time. Because of the boom in technology advancement over the last couple of decades, the methods we use for advertising have changed more quickly than ever. Technology continues to advance at rates that the world has never seen before, but there are some things we predict will be the case in the next few years. Media advertising companies in Melbourne constantly make adjustments based on technology and consumer interest, so it’s important to know what’s coming. Let’s look at what we expect to happen in advertising over the next ten years. More Targetable AdvertisingWe’re already starting to see targeted advertising. With almost every online advertising platform, marketers can set different ads to run for different markets. We can define markets by age, location, interests, and several other factors. In the future, advertising companies in Melbourne be able to target even further and use artificial intelligence to customize content. This will provide consumers with more meaningful interactions that align with their behaviour and engage with our content on an even more personal basis. Increasingly More Entertaining ContentConsumers see so much advertising even now that they’re starting to ignore anything that doesn’t entertain. In the future, marketers will need to be even more entertaining in order to earn an audience’s views and keep their attention. Most people won’t want to simply read information – they’ll want to feel as if they’re an integral part of it. Whether they need humour or drama, they’ll want the advertising to make a greater impact on their lives. Incredible Amounts of DataAdvertising companies in Melbourne and elsewhere already receive a lot of data to analyse. In the future, data will be one of the most valuable assets for any of us. The internet will connect everything, and there will be innumerable sources and pages of data, and then data that tells us who reads those pages, why, and everything else that will make marketing even easier – after we get the insights we need from that data. We believe that businesses will be able to use that data to create a single database. We’ll then be able to use that effectively to deliver even more personalized advertising experiences for consumers. Marketing does change, but the changes don’t have to be a surprise. Whether you’re looking into video ads, better ways to use the data you receive from all sources, or the trust and transparency consumers look for in businesses now, advertising companies in Melbourne look to the future, knowing that it holds a lot of excitement for the industry and consumers. Digital marketing seems to change almost daily. More and more people use their phones, rather than a computer, to search the Internet. Google changes its search algorithms constantly. The most effective types of ads and social media platforms change, meaning that you need to keep up with the latest trends in order to stay ahead – or even just keep up with – the competition. There are, however, you should revamp your overall digital marketing strategy less often. These strategies, instead of putting your business behind the times, keep you on target and provide some stability in an ever-changing digital world. Digital marketing services can help you create your strategy, or keep reading to learn which aspects of your strategy are less chaotic. Create Digital Principles that Align with Your Business Principles Your business has principles – beliefs that help guide your business model. Your digital strategy should also have principles. These should complement your business principles, but need to be specific to your digital marketing strategy. Here are some common digital development principles. You can use some of these or alter them to fit your business’s digital strategy:
Gather and Use Data One of the most underused assets in digital marketing is data. Almost every digital platform that you might use for marketing – Facebook ads, your web site – has some form of data available, but most business owners don’t look at it. Sometimes, they look at it, but never take the next step – consolidate all the data and make changes based on that data. Analyse your raw data and tie it to user behaviour. Some tools, such as Spout or Sysomos, help measure social sentiment with your data. You can also tie all data together to get an aggregate social sentiment with a customer relationship management tool (CRM) like Salesforce or Insightly. Map Out Your Digital Strategy Your digital strategy aligns with your overall business strategy. Don’t just make it up as you go along. You’ll need to look at active digital channels, users for those channels, goals, and success measurements. Your top marketing companies in Melbourne can help with your map, but you can do a lot yourself. Start with your users and research with them. Review your analytics data. Look at what competitors do. Then, get your team together – information architects, digital and content strategists, and your analytics team – and create your map together. Then, use it when you make decisions. With your digital strategy map, incorporate standards for how you make decisions (called governance) and explaining what you do (socialization). Determine roles and responsibilities for your organization’s digital strategy. Incorporate a Call to ActionWith every piece of content you write, you should incorporate an action you want the reader to take. Part of your digital marketing strategy may be giving information, and that’s great. Everyone wants to know more. But there should be an action the reader takes, whether it’s a purchase, sending an email, downloading more information, or calling your office. The content strategist and writer should include a call to action in every digital marketing effort. Digital marketing services are the key to helping your business grow. Whether you do it yourself or work with the top marketing companies in Melbourne, you can make the most of today’s digital economy by making sure your digital marketing strategies are built to endure. Concept Marketing Learns From Every Success Story in the Newspaper – Read Their New Initiative10/3/2018 In the first week of April 2018, there was a sale that attracted the attention of thousands of people. It was the pre-auction of a Pymble Home on the upper North Shore in Sydney, heralded as one of the top-rated homes in the nation. Grabbing a sale price of $6.5 million from a family in China, before the auction, the house, (named ‘Menton’), comes with a tennis court, saltwater pool and a climate-controlled 2100 bottle wine cellar, totalling 1726 square metres of prime real estate. Real estate marketing is one of the toughest areas of the marketing industry. With deals often priced in the millions, selling a property like the ‘Menton’ requires months of research and constant team efforts. Some top real estate marketing hubs say, it’s not about marketing, but effective marketing. In case of this Pymble Home, the marketers must have opted for: Effective Marketing: Informing potential buyers about the realities of owning a home like this. Digital Marketing: Posting appropriate content leading social media platforms to generate leads in bulk. Real-time interaction like this offers great ROI. Price under market value: suggesting the cost of the property list slightly lower to its real market value. One of the representatives of Perth and Melbourne marketing firm Concept Marketing, stated last week: “Concept Marketing specialises in cross-disciplinary marketing services, from digital to print media to reporting. We have worked in all walks of marketing for years. Reading through a recent article got us thinking about the efforts behind good marketing and the final sale of the project. Getting into the heads of your potential consumers and making them turn around only comes with experience. Concept Marketing, working with top businesses in Melbourne and Perth, takes pride in honing its skills with each new project,” Concept Marketing, a media advertising company Melbourne approached media last week was to announce that they are going full-time with technology-based research processes. From now on there will be mobile-responsive surveys, surveys activated by SMS and boosted social media engagement. This flexible approach is to make sure they are taking the lead across all initiatives in the dynamic digital marketing services landscape. Concept Marketing stands out from the crowd, due to the following qualities: • Driven by passion • Makes understanding the client’s requirement as a priority • Hone their knowledge as well as their skills • Take a new turn with creativity • Maintain an extensive network as a resource • Critical thinking If you need a marketing firm in Perth or Melbourne, contact Concept Marketing today. While you run a business, marketing comes as an integral part. You will want to engage your target audience as soon as possible, so to win over your competitors. There are several easy ways to initiate the marketing of your goods and services, but you need to find out what will be the right for your business. DIY marketing might sound cheaper, but in reality, it will be digging a hole through your pocket. A business is comprised of a thousand factors including recruitment and arranging outsources. Marketing is the first stage, of course, but without having well-groomed resources back at the office space, client handling will be a concern afterwards. Being the entrepreneur, you should always think of balancing stuff. Smart move if you distribute the tasks among the qualified and respectively skilled teams. For marketing purpose, the affordable yet efficient way is hiring a full-service advertising agency Melbourne. However, there are certain factors to keep in mind while the go, look for top marketing companies in Melbourne: The budget Affordability is the biggest concern while you start planning for venture marketing. Your company is your dream and pushing it to the success-level will require countless efforts, dedication and outstanding presence of mind. It’s not always feasible to get your startup to the expected level of success, but only if you choose to go out of the way. You will need a sound budget to hire the best advertising company in the town and get their most comprehensive scheme. Do they satisfy your needs and quality expectations? It’s your budget ultimately to decide whether you are getting the best of services or compromising with the quality and quantity of the services. Choosing the top marketing company in the town will go hard on your pocket if not saved much, which means the ultimate service satisfaction depends upon how much you are holding back as an investment capital. Well, besides, there come certain more essentials that you will want to keep in mind – not all self-acclaimed ‘best’ are best. Better if both the parties put the discussion upfront and transparent enough. Industry expertise As you make the decision to go along an agency, it is smart if you look for the organisations along that have worked with your potential ad agency. This way, you can get through an easy/open door to evaluate the industry expertise of them. Past references are not always easy to grab as for some companies passing out information of any form or type is a matter of discretion. In such a case scenario, you can always consider Public Review Websites. Check for the number of negative reviews as compared to lengthy ones with ornamental words. Those are basically modified and executed from the in-house. Hiring a full-service advertising agency Melbourne as to help your business to address its short and long term goals is not always an easy decision to make. With numerous choices available for the same very service, there is a high chance that you will get baffled at certain point of time. Finding the right marketing agency in that particular area is bit of a critical part. During decades, Concept Marketing has been operating in long term marketing plans taking absolute accountability for a satisfactory outcome. Here are a few tricks and tips to find out the right marketing company out of many: Check out their staffs A full-time advertising agency is comprised of an active team that not only has expertise but as experience and adaptability. You will need to make sure they are employing their professionals to deliver on a varied customer demands ranging from outstanding print ads to responsive website design. Crosscheck if they have valid online presence All marketing agencies maintain strong online presence; the otherwise repercussion would be no client, no business. We all are tied with the same chain, being support to each other, we are actually each other income source. Top marketing companies Melbourne it sorted already to reach out to clients as you and serve. Be sure your potential client has as well maintained verified profiles on different social media platforms. This will further ensure that you have chosen a renowned and talked-about firm. Knowledge of your audience A good advertising agency is always well-versed in researching, acquiring and retaining audience. This is typically done by owning and gaining information on specific customer insight as well as market; fulfilling their needs unfailingly and offering constant value. The marketing agency you collaborate with should prioritise your audience’s desires and needs – and create marketing campaigns around it all, for it will assure of a genuine and successful brand. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |